News Overview
- ASUS has raised prices for its GeForce RTX 5090 series GPUs, with the ROG Astral RTX 5090 OC Edition now costing $3,359.99, $1,360.99 above the MSRP.
- The Radeon RX 9070 XT has also experienced a price hike, now retailing at $719.99, $120.99 more than its original MSRP.
- These increases are attributed to high demand and limited availability, leading retailers to adjust prices beyond the manufacturers’ suggested retail prices (MSRP).
Original article link: Get ready to pay $1360 more for the RTX 5090 - Asus just raised prices yet again, and AMD’s RX 9070 XT is also affected
In-Depth Analysis
- ASUS GeForce RTX 5090 Price Increase: The ROG Astral RTX 5090 OC Edition’s price surge to $3,359.99 represents a 68% increase over the MSRP. Similarly, the standard ASUS TUF RTX 5090 is now priced at $2,759.99, $760 above the MSRP.
- AMD Radeon RX 9070 XT Price Adjustment: The RX 9070 XT’s price rise to $719.99 indicates a 17% markup over the MSRP. This increase aligns with reports of retailers adjusting prices due to supply constraints.
- Market Dynamics: Both NVIDIA and AMD GPUs are experiencing inflated prices due to high demand and limited supply. Retailers are capitalizing on this scarcity by adjusting prices beyond MSRP, affecting consumers’ access to these GPUs.
Commentary
The substantial price hikes for ASUS and AMD GPUs reflect a broader trend of inflation in the graphics card market, driven by supply shortages and heightened demand. While manufacturers set MSRPs, retailers often adjust prices based on market conditions, leading to increased costs for consumers. Prospective buyers should be aware of these fluctuations and consider waiting for potential price corrections or increased availability before making purchases.