News Overview
- The Nvidia GeForce RTX 5090, launched 1.5 months ago, remains scarce and is being sold at inflated prices, even to system integrators.
- PowerGPU, a U.S.-based system integrator, reports distributor quotes of $3,050 to $3,100 for entry-level RTX 5090 models, significantly higher than the official MSRP of $1,999.
- The company expresses feelings of being “gross” and “disgusted” due to these exorbitant markups.
Original article link: Horrible RTX 5090 price gouging: Gaming PC maker feels “gross” as distributor quotes $3,000+ for one GPU
In-Depth Analysis
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Launch and Availability:
The RTX 5090 was launched approximately 1.5 months ago with an official MSRP of $1,999. Despite its release, the GPU has been difficult to obtain at this price point, leading to significant market shortages. -
Distributor Pricing:
PowerGPU’s CEO revealed that distributors are quoting prices between $3,050 and $3,100 for entry-level RTX 5090 models. This represents a substantial markup over the MSRP, indicating severe price inflation at the distribution level. -
Market Comparison:
In contrast, AMD’s RDNA 4 RX 9000 series GPUs reportedly have better availability. PowerGPU highlighted a stark disparity in stock levels between the RX 9070 XT and the RTX 5090, suggesting that AMD’s GPUs are more accessible to consumers and integrators alike.
Commentary
The inflated pricing of the RTX 5090 poses significant challenges for both system integrators and consumers.
When integrators like PowerGPU face such high acquisition costs, they are compelled to pass these expenses onto consumers, resulting in higher retail prices and potentially reduced sales.
This scenario can lead to a loss of trust in the brand and drive customers toward competitors with more stable pricing and availability.
Nvidia must address these supply chain issues promptly to maintain its market position and customer loyalty.